Atlanta, USA
i-Genie.ai , the leader in AI consumer insights without surveys today announced the launch of Impact IQ, a powerful new marketing analytics and AI product designed to help brands finally understand how their digital marketing investments translate into measurable online engagement. Impact IQ tracks campaign influence across billions of social conversations and search patterns through engagement, sentiment, and buzz. Impact IQ democratizes access to these critical signals together in one intuitive dashboard including i-Genie.ai’s agentic interface Presto
“As consumer conversations evolve in real time, slow and fragmented digital measurement is no longer sufficient. To remain competitive, consumer brands need a unified view of how engagement drives influence, relevance and growth,” wrote Vijay Raj, Former EVP of Global CMI at Unilever. As part of Unilever’s growing investment in i-Genie.ai’s platform of applications, Impact IQ delivers actionable insights at scale in over 60 markets and categories.
With marketing ecosystems becoming more fragmented and competitive, and digital data volumes exploding, most analytics tools deliver raw metrics rather than meaningful insight. Impact IQ places campaigns at the heart of analysis, automatically scans and find posts related to your campaigns and measures performance through each organization’s business lens, including your definition of category and brand. The result is a clear view of what is working, why it is working and where optimization is needed.
“Marketers need clarity faster than ever,” said Trevor Sumner, CEO of i-Genie.ai. “Impact IQ was built to answer the most important questions marketing leaders face today: ‘Is my spend effective? Which campaigns are moving the needle? How do I compare to competitors and am I gaining share of voice? And what should I do next?’ With Impact IQ, those answers are instant, intuitive and grounded in real, observable consumer behavior.”
Turning social noise into strategic intelligence
Impact IQ algorithm organizes analysis across three essential perspectives: what your brand communicates, what influencers and creators are saying, and what consumers are organically discussing across social channels. From this, Impact IQ generates clear, actionable metrics such as buzz, share of engagement, and share of sentiment, empowering teams to refine messaging, improve ROI and stay ahead of competitors.
The result is a faster, simpler path to insight, eliminating hours spent wrangling spreadsheets or paying six-figure fees for custom reports. Impact IQ delivers enterprise-grade intelligence at a fraction of the cost, with zero query maintenance and no technical overhead for clients.
Built for modern marketing teams
Impact IQ is designed for insights and marketing professionals who need fast, reliable answers without complexity. Key features include campaign management, campaign overlay and trend analysis, post and verbatim drill-down, competitive intelligence and creator performance evaluation. Impact IQ represents a shift from static reporting to dynamic, campaign-led intelligence.
Scalable, global and cost-effective
Impact IQ supports native NLP in more than 20 languages (with new languages being added every month), enabling accurate global deployment. Brands can track an unlimited number of their own and competitor brands, with no limits on campaigns or tracked entities. Additional benefits include unlimited user seats, no fees per query or data volume, platform-level analysis (such as TikTok, Reddit, or X), 24 months of historical data and deeper insights through integrated search and review data.
About i-Genie.ai
i-Genie.ai is the AI-powered consumer insights platform helping global brands track brand equity, measure digital engagement, spot emerging trends, benchmark product experiences, and test innovations – all without the constraints of traditional surveys. By listening to and analysing the thoughts and opinions of billions of real people, i-Genie.ai delivers decision-grade data at digital speed in over 30 countries to empower bold decisions for clients such as Kenvue, Bayer, Unilever, Anheuser Busch, Coca-Cola, Danone and many more. Learn more at https://i-genie.ai.
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